Everything you need to know about Bing Webmaster Tools is covered in this article. Learn how to utilize it to identify SEO issues and improve the performance of your website. Most significantly, to learn how to submit a website URL.
Bing Webmaster Tools may not be as well-known as Google Search Console, but its options may surprise you. Using Google to drive traffic to your website is a no-brainer. Bing, on the other hand, should be in your toolbox.
You’re probably aware that Bing is the second most popular search engine. So, you’ve successfully installed Bing Webmaster Tools. Or maybe you haven’t because you’ve never given it much thought.
Even if you don’t pay as much attention to Bing as to Google, you should set up Bing Webmaster Tools at the very least. Why? Because it’s straightforward and can assist you in gaining additional SEO traffic to your site.
What are Bing Webmaster Tools?
Bing Webmaster Tools (Bing WMT) is a free Microsoft program that allows webmasters to submit their websites to the Bing crawler for them to appear in the search engine. It also aids in the monitoring and upkeep of a website’s existence.
Bing Webmaster Tools is the equivalent of the Google Search Console for the Bing search engine. The Bing Webmaster Tools can help anyone who runs a website, whether they are the site owner, administrator, marketer, or developer.
Bing is the second-largest search engine in the United States. So, you want your website to appear in the search results.
Why? Because it appeals to a wide range of people. According to available data, Bing has a 9.41 percent search engine market share. Now, 9.41 percent may not appear to be that amazing unless you examine the following figures:
- com receives 1.3 billion unique monthly visitors from throughout the world.
- There are 12 billion monthly searches in the world.
- In the United States, there are 500 million monthly searches.
Bing Webmaster Tools allows you to:
- Monitor the general health of your website.
- Assists you in determining how your customers find it.
- Utilize tools and data to discover the keywords that are driving traffic, as well as the impressions and clicks associated with those phrases, as well as websites that are linked to you.
- Keep track of your site’s performance and which keywords it ranks for.
- Examine how Bing indexes and crawls your website.
- Be crawled, submit your website or fresh pages.
- Remove any content from your website that you don’t want to be indexed.
- Disavow any links that you don’t want to be associated with.
- Keep an eye on any malware or spam problems and act if necessary.
All of this helps you understand how Bing sees your website (and it’s content) so you can make any necessary changes to improve your rankings and, as a result, increase traffic to your site.
Setting up Bing Webmaster Tools
Setting up webmaster tools on Bing is very easy and fast, you just need to know the right thing you are doing. And over here we can help with that, below are steps to follow.
1. Open a Webmaster Tools Account
To begin, you must first create a Webmaster Tools account. To do so, go to Bing Webmaster Tools and select “Sign Up” from the drop-down menu. You’ll be asked to sign up for a Bing WMT account using an existing Microsoft, Google, or Facebook account.
You’ll see an empty dashboard when you’ve created an account. Alternatively, as part of the Webmaster Tools sign-up procedure, you can create a new Microsoft account by selecting Microsoft as the convenient account and clicking Create One in the next step.
2. Verify and add your website
After you’ve created a Bing Webmaster Tools account, you can manually add and verify sites or import your already verified sites from Google Search Console to take advantage of all the portal’s capabilities. Next, we’d want to confirm that you are the website’s owner.
However, for step-by-step instructions on adding and verifying sites, go to the Add and Verify Site section in the left Navigation. Depending on the parameters of your site, you can use a variety of ownership verification methods.
Follow the on-screen instructions after selecting the best choice for you. The User Management function allows you to add various sites that you own and manage access level permissions.
A green checkmark and a message stating that. Your domain has been successfully added to Bing Webmaster Tools and will appear if Bing Webmaster Tools can verify your site.
However, if you notice a red X, look at the error message to determine if there’s a problem with site verification. Please take care of the problem and try again later. You can also delete an additional site, but if you add it again, you will need to re-verify it.
3. Creating & Uploading Site Maps
Bing Webmaster Tools allows you to upload your sitemaps in a variety of formats:
- RSS 2.0.
- XML Sitemap.
- Yahoo MRSS and Bing MRSS (Media RSS).
- Atom 0.3 & 1.0.
- A text (a plain text file containing one URL per line).
Adding Sitemaps is an excellent way to inform Bing about your website’s URLs.
4. URL Submission
We have come to the main purpose of the article. Bing recommends that webmasters use the URL Submission feature to have their web content indexed as soon as it is published or updated online.
Webmasters can use the Submit URL API or the URL Submission feature in Bing Webmasters Tools to submit URLs to Bing programmatically.
Webmasters can submit up to 10,000 URLs per day for most sites, with the possibility of immediate crawl and indexation based on several Bing signals.
Every day at midnight GMT, we reset the quota. Bing also suggests that webmasters renew their sitemaps at least once a day to aid Bing in locating all relevant fresh and non-fresh URLs on their websites.
URL Submission through Bing Webmaster Tools
Moreover, to submit URLs using the URL Submission feature:
- Click Input URLs, add 1 URL per line and click Submit to submit URLs using the URL Submission tool.
- The URLs are immediately examined for search indexation. And if they meet quality standards, they will appear in Bing search. This is incredibly handy for quickly indexing key stuff.
In the Submit URL tool, you can see how many submissions were made on a given day and how much of a site’s quota is left. The page’s list of submitted URLs will display the webmaster’s most recent 1000 URLs.
However, the URL Submission function in Webmaster Tools is now limited to root domains only, and subdomains will not be accepted. If a sub-domain has sites mapped to it, a quota is allocated at the domain level rather than the sub-domain level.
URL Submission through Bing Webmaster APIs
Bing Webmaster APIs are used to submit URLs. The URL Submission API, which is part of the Bing Webmaster API, is also available to webmasters. These APIs can be accessed in two ways:
- How to Use an API Key.
- Using the OAuth 2.0 protocol.
Once you have access, you can submit your URLs to Bing using the URL Submission API. We also enable batch mode for the URL Submission API. Which allows webmasters and site managers to submit URLs in batches.
By reducing the number of API calls required when submitting URLs individually. The URL Submission Quota API can be used to verify the amount and remaining quota allotted to your website. More information on the advantages of using APIs may be found here.
Summary (Bing Webmaster Tools: What’s Next?)
There you have it: everything Bing Webmaster Tools has to offer (or has had). Isn’t it more than you expected? The good news is that Bing is just going to get better. As I write this, the Bing team is updating the Bing Webmaster Tools portal with new capabilities.
However, Bing provides a plethora of features that can help you improve the performance of your website. Bing Webmaster Tools provides almost identical functionality to Google Search Console.
And while you may not use it as frequently as Google Search Console, it should be part of your overall SEO plan. Are you looking for a company to take care of your web presence? To acquire the greatest services, check out I.B.O Tech Consults.